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Miu Miu To Enter Fragrance Arena

Coty strikes deal with Prada for collection.

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By: TOM BRANNA

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Coty and Prada Group partnered to create, develop and distribute a signature line of fragrances under the Miu Miu name. Following its successful results as a luxury fashion brand, the partnership marks Miu Miu's first entree into the world of prestige fragrances. Created in 1993, Miu Miu – the other vision of Miuccia Prada on fashion – is a brand with a strong personality, provocative and sensual as well as free-spirited and avant-garde. During the years, Miu Miu has evolved into one of th...

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